You may not have heard of Howard Luck Gossage, and that's a shame. He was an ad-man from the 50s nicknamed the Socrates of San-Francisco, prominent in his time yet not long after his death his name somehow faded from collective memory. "Gossage is the Velvet Underground to Ogilvy’s Beatles and Bernbach’s Stones. Never a household name but, to the cognoscenti, a lot more inspirational and influential." - Ogilvy Chariman Rory Sutherland
On environment and creativity
On environment and creativity
On environment and creativity
You may not have heard of Howard Luck Gossage, and that's a shame. He was an ad-man from the 50s nicknamed the Socrates of San-Francisco, prominent in his time yet not long after his death his name somehow faded from collective memory. "Gossage is the Velvet Underground to Ogilvy’s Beatles and Bernbach’s Stones. Never a household name but, to the cognoscenti, a lot more inspirational and influential." - Ogilvy Chariman Rory Sutherland